Traditional store finds young market online
Ina Vasiliyev, owner of the Kerzdale desk in Bukana, says the store's expansion has helped her survive the epidemic. Delivery
For 65 years around Vancouver, the historic Crescendel Buchanan's Crescendo has acquired much of the typewriter, and no international epidemic can stop it, says owner Inna Vasilev.
According to Vasilev, the best stationery in the area was the only one that did not temporarily close its doors. However, the plague initially left its employees, but soon brought the store manager and marketing manager and closed the shop to the skeletons.
The store was run by a small staff and is reducing its customers. He often sells cards and gifts to elderly people in the neighborhood who are susceptible to the virus.
When several buyers came through the door, Vasiliyev had to come up with a new strategy. He decided to move from the old move to the young online customer base and follow the new customer base.
As the threat to Covide-19 diminished, Buccaneer's Kercedell typewriter began to see sales growth from its traditional customers, but turned its attention to the online business. Vasilev's business could not compete with neighboring stores or other stationery stores in the area; It is now facing international competition from large retailers such as Amazon (Nasdaq: AMZN). So how do you run a small store on West 41st Street?
Vasilev said that a lot of strategies and research are needed to determine the best price for the sale and marketing of special products. Find out which brands don't want to sell their products on Amazon and store those products online.
In addition to this strategy, as the store's online operations expand, Vasiliyev will have to sell these products more efficiently than before. To help you identify your online offers, the Bukanan Kerdale desk offers a more personalized retail experience with e-commerce giants like Amazon. Instead of allowing customers to do their own research, the online platform allows them to choose the products that best suit their needs.
He says that going online means more than just listing things. The store is working on ways to create a unique presence for its customers by creating an online community. The epidemic has encouraged people, especially young people, to pursue hobbies such as calligraphy and journalism. For the first time, he helped bring Vancouver youth to stationery. Vasiliyev and his marketing manager are now working not only to improve the brand, but also to create an online community that attracts new customers to the business.
Vasiliyev observed some of these changes before the global epidemic, but the economic impact of COVID-19 made it less sensitive to traditional sales processes. As a result, Buchanan's Krishdael typewriter is no longer struggling to survive in an unprecedented era, but instead embraces new challenges and opportunities with digital expansion.